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Companies should not rely on Facebook as a long-term strategy
If your company (or you, yourself) has invested a great deal of time and money on a “Facebook strategy,” you are probably not going to like what I have to say. You may find yourself getting defensive,...
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M-A-M™: Understanding Presentation Media
Recently I went to a technical conference and, as was to be expected, found myself subjected to the classic “Death By Powerpoint.” I found myself getting frustrated and insulted by the lack of respect...
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Balancing Act: The Struggle Between Orality and Linearity in...
This is a recovery of a peer-reviewed article published in 1996 in the New Jersey Journal of Communication (now the Atlantic Journal of Communication). Full Citation: Metz, J. M. (1996). Balancing act:...
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